Negotiations can be preferred over competitive bidding because significant cost advantages can be gained through this process which might be available through competitive bidding. When bidding is open to a large number of suppliers, the winner doesn't bother to negotiate because he has won fair and square and the buyer now has the obligation to buy from on his terms. That can be avoided with the use of negotiation method.
Epsilon's alternative proposal should be considered seriously because while it may have limitations, it is not entirely a bad choice and may offer certain advantages otherwise not possible. For one, it allows requirements contract to be imposed which means the supplier would be the only party fulfilling all orders for a certain time period. The supplier would be interested in providing the best quality so that he doesn't lose the account and the trust of the buyer. Ruhling can stop the bidding process with the notification that a winner has been selected and then proceed with award process whereby it establishes a requirements contract with Epsilon and agrees to buy from this company for the next one year.
If I were at Ruhling's, I would be more interested in agreeing to the alternative proposal by Epsilon instead of proceeding with the bidding process. I would have done that because Epsilon is giving me a good price and after checking the track record of the firm, I would recommend signing a contract with this firm. However if it appeared that Epsilon had a bad track record, I would have recommended proceeding with the bidding process.
Dual sourcing is a very good practice and makes a lot of business sense because it tends to help the company save costs on procurement and also makes the suppliers more competitive when they know there is more than one party...
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